Buddy itchs as well and I am almost afraid to mention it to the vet because I do not want her having me bring him there. testing him for everything under the sun and never really finding out WHY and charging me. I am going to try some shampoo like that. The malacetic ultra I am using doesnt really seem to help his ears either. After I use it and dry his ears and side of his face where some might have leaked. he DIVES into his toy box rubbing his head to itch. I guess after this week, I will take him to the vet to see. I was hoping the malacetic ultra would be the key but apparently not,, also I am changing over to the fromms beef fraittia as well to see if that helps. Thank GOD he is better and the parvo thing is gone. I was worried I was going to loose him. Thanks everyone.