Good to see them step up and do the right thing.
I remember when Blue Buffalo first came out... I had a beautiful Maremma Sheepdog and I let her try it, but she didn't care for it. It was cool though that they used to include cards with a dog's picture and info about him/her in each bag of food... I'm not sure if they still do this though. I sent her picture and info to the company, and she made it in food bags for that month... what a great marketing idea.