Bruno doesn't love getting his face wrinkles cleaned, but we have set up a routine where we do it right away in the morning...before he goes outside and eats breakfast (I even try to do it sometimes when he is just starting to wake up, because he is still so sleepy that he will lay there for me pretty nicely). But, I think the routine helps because he knows that when we get done cleaning his face, he gets to go outside and then eat. That's the best advice I have for ya! Hope it gets easier!