So true!!!! I have a sauce business, no fillers, no sugars all natural etc etc and just got approved by the 2nd largest grocery chain store in Canada. Im extremely thrilled!!!! But you know, I still go out and do demos so I can see people's reactions, their comments, their smile and all. I find that is the foundation of a successful business! "Listen and take notes!" It's because of the customers your business is working! And Yes...you do need a great product lol.... I live in a normal bungalow, normal truck, I go to flea markets, 2nd hand stores as you can always find little treasures.... all this keeps you grounded. I dont want a business that the customers are just a number. That's the problem today with companies, they forget its the customers that put them where they stand today. And yet, it's the customers that can bring you right back down to the bottom.