My dogs don't like the smell of that stuff either and Bo will wipe his face on the couch or curtains or whatever when I've tried to use it on his tear stains. Bea really doesn't like the smell and will cower from it (which just makes me sad).
For daily face and wrinkle cleaning, I use a Huggies brand "One and Done" baby wipe in Cucumber/Aloe. They smell good! I figure if it's good enough for a baby's butt, it's good enough for the Dynamic Duo.
When doing maintenance things like this, I also share VERY positive energy -- and praise! --- with them during the activity. The long term benefit of this is that even though they don't like getting wiped down (AT ALL), they will follow me into the laundry room (where the three baskets of Bulldog Accoutrements are) and sit still while having it done. Bea does NOT enjoy having her VERY DEEP tail pocket cleaned daily (using Duoxo pads) and she will sit still for that activity as well.