@JeannieCO - I saw it at a PetValu store (pretty sure they are chains) soon after I saw @JAKEISGREAT mention it. I was surprised to see it there, but the salesman said that had just started carrying it and they do carry other high quality foods.
That is part of the appeal to me in addition to everyone doing well on it. I could walk to PetValu from our house which is appealing in case we would ever run low, etc. I drive 30 mins now to get Fromm or order it. The Earthborn was also $49 for a 28lb bag, which is a good bit less per bag, and they were handing out coupons to promote it since it was new in the store. I will be keeping a close eye on these posts. I am definitely considering a switch & wish I hadn't just transitioned Penny to Beef Fritatta (We are only about halfway through the first bag, and I hate to change her again!). The manager was the only one who had been trained on the food & wasn't in the store when I was. I would like to go back and learn more about it.
@desertskybulldogs - Penny gets an eye ring, too. Hers seems to be more just moisture than staining, per say. Sometime she looks like she has on goggles. I have noticed a decrease in that with her since switch from the Fromm salmon to beef fritatta.