I have one of these (not this style, but a Red Dingo) and it's held up great! Ellie's chewed on it while we try to put on her collar and it looks brand new. It's held up great! You can upload a picture of your pet along with more information than just the standard name, address, phone, etc with normal tags. You can add allergies, their rabies ID, medical needs, injury history, etc. Each tag can be scanned by a barcode reader on a smartphone or going to the pethub website with the tags individual ID #. It's a great little item!